16.11.09 - Film Poster - Planning and Production

As part of the marketing campagin, we were required to design and produce a film poster publiscising the film. To begin this process, we looked through the images that were taken and selected the image we thought would be most effective. We chose an image of the killer where she looked the most sinister to reflect her evilness and indicate to the audience her role in the film: http://www.flickr.com/photos/shockstudios/4111908409/in/set-72157622920620336/

Using our chosen image, the poster as flat planned to indicate what text will be applied and where: http://www.flickr.com/photos/shockstudios/4154525853/ Following this, I manipulated the image using Photoshop. The process involved removing the background and replacing it with black and blending the image into it, removing the eyes and adjusting the tone to reflect a more sinister atmosphere and adding a slight blur on the image making it more ghost-like. I then added the title of the film which was also blurred and the other text such as production details, certificate issued by the BBFC, release date and tag line. The outcome of this can be seen below:

This poster uses generic conventions seen in horror such as the use of black and white depicting the conflict between good and evil as well as death and red to suggest bloodshed. It also uses imagery that can be considered frightning, indicating the genre of the film and the themes within it. We chose a release date close to halloween as it is a popular month for people to watch horror films. By doing so, we are more likely to get a higher audience number than any other time of the year therefore making it more successful.

As mentioned previosuly, we had difficulty obtaining rope to use in our production. After the first edit of the poster was complete, we felt that there was not enough in the poster to reinforce the hanging theme or the murder weapon. To change this, we added a rope around the killers neck using an online source. However, although it is effective in indicating the murder weapon, we are not permitted to use found images in our own production. Despite this, I have posted this version of the poster which can be seen below:

Film Poster Using Online Source (NOT to be submitted as final) - http://www.flickr.com/photos/shockstudios/4155308210/in/photostream/